The answer is plain

At a young age, choosing which brands you consume is an important way to create an identity. And we think kids can live without tobacco branding.

Plain packaging means removing all branding from cigarette packs. This means that all packs, from all tobacco brands, will look the same. This won’t stop everyone from smoking, but it will give millions of kids one less reason to start.

It’ll only happen with your support. Act now while the Government is listening by entering your details on the right.
Plain packs

This campaign is about smokers and non-smokers, coming together to protect the next generation from taking up the habit in the first place.

Your comments:
'I remember how important cigarette brands were to me when I first started smoking. That was 40 odd years ago: it took me several attempts to give up such an addictive habit' Mary, Preston

Enter your details below to tell the Government that you support the plain packaging of tobacco products

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Your action will say that you're not linked to the tobacco industry. If you have any concerns, please get in touch

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The answer is plain