The answer is plain

The Government is considering making cigarette packs less attractive to children by stripping packs of their glitzy style and branding. Watch the video to see why this is an opportunity we can’t afford to miss.

Plain packaging means removing all branding from cigarette packs, so that all packs, from all tobacco brands, will look the same.

Plain packs won’t stop everyone from smoking, but they will give millions of kids one less reason to start.

But it’ll only happen if you make it happen. Please show your support while the Government is listening by signing the petition.

This campaign is about smokers and non-smokers, coming together to protect the next generation from taking up the habit in the first place.

You can find out more about how the video was made on our more information page.

Enter your details below to tell the Government that you support the plain packaging of tobacco products

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